We are delighted that almost £300,000 worth of Loyalty Bonus vouchers have been distributed to Farmer Shareholders via this scheme.
This is in addition to over £740,000 returned to Farmer Shareholders through retail discounts as part of the £2.1 million of retail discounts given back to all our Shareholders and Members in the financial year 21/22.
Since we were first founded in 1960, Mole Valley Farmers has existed for the greater good of its Farmer Shareholders, ensuring we maintain a strong sense of purpose to improve productivity, profitability and sustainability on farm.
Key benefits to becoming a Farmer Shareholder:
Access our loyalty bonus
3% discount on retail purchases
Voting at our AGM
Credit facility and much more
Mole Valley Farmers has demonstrated its commitment to UK Agriculture through investment in animal feed manufacturing, fertiliser blending, a network of agricultural retail stores and the staff of the business who aim to provide industry leading knowledge and expertise every day.
Becoming a Farmer Shareholder offers a range of commercial benefits, which now includes our loyalty bonus, an initiative designed solely with your farm business in mind and one which delivers even more membership value.
As well as this, as a Farmer Shareholder you will be a part of something bigger, something that supports UK Agriculture and ultimately delivers real commercial value to your business. All of this can be yours for a one-off payment of £450.
Join us today and be part of a stronger future for farming.
Farmer Shareholder loyalty bonus
As a Farmer Shareholder, when you purchase essential agricultural inputs you benefit from a loyalty bonus.
For products such as compound feeds, blended feeds, minerals and fertiliser you will automatically receive a loyalty bonus, paid in vouchers, each year in November. This has been designed to support and benefit farmers who continue to support their farmer owned cooperative.
Points per tonne
The bonus is calculated through the accrual of points per tonne:
|Compound Feed||4 points|
|Blended Feed||2 points|
|Manufactured Minerals||8 points|
New for 2023
Farmer Shareholder customers will now receive points on selected milk powers and total crop performance products:
|Selected Milk Powders||10 points|
|Total Bale Plus Wrap 1700m||4 points|
|Total Performance HD Netwrap 4000m||20 points|
Loyalty bonus example
For example, a Farmer Shareholder with 200 dairy cows could accrue*:
loyalty bonus at year end
For illustrative purposes only.
"As a farmer owned business, we rely on the commitment from
our members to enable us to drive better deals in the market, to invest in British Agriculture and use our scale to
support the rural community."
Jack Cordery, CEO, Mole Valley Farmers
Farmer Shareholder Benefits
As a Farmer Shareholder, you are entitled to a wide range of commercial benefits:
Earn points on your agricultural inputs
As a Farmer Shareholder, when you buy essential agricultural inputs from us, you’ll automatically benefit from the Farmer Shareholder loyalty bonus. For selected products you purchase from a range of principal farming categories - compound feeds, blended feeds, minerals, and fertiliser - you will accrue volume-based points during the trading year from October through to September. The points will be aggregated over this 12-month period, and in November we’ll issue vouchers for you to spend.
It’s simple, the more you spend, the more points you can earn. And we’re making things more flexible as your vouchers can be used at any of our stores or online at www.moleonline.com and you’ll have 12 months to redeem them.
3% discount instore and online
Farmer Shareholders receive a 3% retail discount on cash, credit and debit card purchases made in our stores or online at moleonline.com. We’ll show you how much you’ve saved with us on each purchase and provide you with an annual total so you can clearly see the value your Farmer Shareholder membership is providing.
Being a Farmer Shareholder gives you access to a credit facility to help with your farm’s
cashflow. This facility is subject to credit checks and approval.
Exclusive, seasonal offers
As a Farmer Shareholder you’ll be able to access exclusive pricing on essential seasonal inputs with discount opportunities and enhanced offers, free subscriptions and so much more. We will contact you throughout the year to update you on your exclusive seasonal member only offers.
Bonus point promotions
Throughout the year you’ll have the opportunity to earn more with our bonus point promotions on exclusive products, services, and events. We’ll ensure you’re kept informed so you can take advantage of these high value point promotions as soon as they go live.
We hold VIP events throughout the year, which bring together exclusive shopping opportunities alongside hospitality and the chance to meet with friends and family from your local farming community at our stores.
Access exclusive webinars
Access to free and exclusive member webinars which ensure you’re kept up to date with the latest industry leading information and advice within our sector. Topics include regular educational webinars on farming and other informative talks featuring speakers who are leaders in their industries, on subject matters we know are important to you.
Receive regular newsletters
Our newsletters are full of agricultural content including seasonal farming innovation, technical know-how, new products and farm management topics, as well as regular offers and promotions.
AGM voting rights
Your voice is important to us, so as a Farmer Shareholder you are invited to attend our AGM where you can vote on important Company matters and have your voice heard. We welcome your attendance every year.
Farmer Shareholder Testimonials
Hear how existing Farmer Shareholders are benefitting from their membership and the commercial value it provides their farm business.
"The introduction of the loyalty bonus will definitely benefit me, it's a no brainer because points make prizes, and this encourages me to buy more from Mole Valley Farmers."
Farmer Shareholder for 9 years
"Becoming a Farmer Shareholder will open up massive opportunities for us in terms of networking between farmers and also provides access to experts in feed, nutrition and grass."
Dairy Farmer, Lochhill
"We are there from day one. We have lots of experience within Mole Valley Farmers to hold the hand of a farmer throughout their farming calendar."
Business Development Manager, West Cornwall
"It's been very easy dealing with the Mole team. We do quite a bit of business with Mole on the feed side so it would seem sensible to sign up to become a Farmer Shareholder."
Dairy Farmer, Ayrshire
We’ve detailed below some frequently asked questions & answers which you may find useful regarding Farmer Shareholder membership. If these do not answer your queries, please contact our dedicated Membership Team on 01769 576234 who will be happy to help.
As a Farmer Shareholder you benefit from a loyalty bonus when you purchase key Agricultural inputs from Mole Valley Farmers or Mole Country Stores. In addition you get:
- An exclusive 3% cash discount on purchases made in store or at moleonline.com
- A credit facility subject to approval to support your farm's cash flow
- Our regular agricultural newsletter
- Voting rights at our AGM
- Exclusive Farmer Shareholder offers throughout the year
- Access to specialist webinars and technical forums
Reap the rewards of membership!
Become a Farmer Shareholder today and see how its benefits can add real commercial value to your farm business.
£450 ONE-OFF PAYMENT
You can also apply...
Visit your local Mole Valley Farmers or Mole Country Store and ask for an application form.
Call our Membership team on 01769 576234 and they’ll help you to sign up.