Farmers from across the UK can now become shareholders of Mole Valley Farmers and receive a new loyalty bonus for key agricultural inputs.
Launched at today’s UK Dairy Day at Telford (15 September), the step highlights the company’s commitment to British agriculture.
New and existing farmer shareholders can now accrue points for every tonne of compound feed, blend, manufactured minerals or fertiliser bought through the business, with each point worth 50p. In the following November, they will receive a voucher for the value of their points awarded in that year. This can be spent at Mole Valley Farmers, Mole Country Stores or moleonline.com.
The points could add up to a significant financial bonus for farmer shareholders. For example, a farmer with 200 dairy cows, purchasing all of their key agricultural inputs could accrue around 1,700 points in a year, delivering a loyalty bonus of £850.
Farmer shareholders will also receive their existing shareholder benefits such as cash discounts, credit facilities, seasonal promotions, access to exclusive webinars, technical knowledge and much more - all for a one off payment of £450.
Jack Cordery, Mole Valley Farmers’ CEO said the loyalty bonus was a way of providing even greater value to farmers shareholders.
“We’re dedicated to helping all of our farming customers increase their productivity, profitability and sustainability. In 2019/20, we gave back over £730,000 to our farmer shareholders with our three percent retail discount, but we want to take that further. Our farmer shareholder bonus allows us to give even more back, whilst showing our commitment to UK agriculture,” he said.
“The power of working together with like minded farmers, who are keen to shape the future, is part of the benefit of being a farmer shareholder. It’s also the chance to be part of something bigger - something that supports UK farming and ultimately delivers real commercial value to your business.”