Our Cookie Policy

This page describes the Cookie Policy that applies to the Mole Valley Farmers website. If you do not accept this Cookie Policy please do not use this site. By continuing to browse this site, you are agreeing to our use of cookies.

Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognise you and it won’t be able to keep you logged in.

Some websites will also use cookies to enable them to target their advertising or marketing messages based for example, on your location and/or browsing habits.

Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).

The Detail

  1. What are cookies?
  2. Which cookies do we use?
  3. What happens if I opt out of cookies?
  4. How do I opt out of cookies?
  5. Further Information

1. What are cookies?

Cookies are small encrypted text files that are stored on your computer or other device (such as smart phones or tablets) when visiting a website. Cookies are essential to effective operations on our website as they help tailor products and services and increase ease of access by remembering various items.

Cookies collect information about purchasing behaviour and journey routes around the site. [We do not use cookies to collect or record information on users’ name, address, other contact details and personal payment details.

It is possible to turn off your cookies through your website browser settings however this will affect the functionality and experience of our site.

Types of Cookies?

First Party Cookies

First party cookies are set by the website you are visiting and they can only be read by that site.

Third Party Cookies

Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use a third party analytics company who will set their own cookie to perform this service. The website you are visiting may also contain content embedded from, for example YouTube or Flickr, and these sites may set their own cookies.

More significantly, a website might use a third party advertising network to deliver targeted advertising on their website. These may also have the capability to track your browsing across different sites.

Session Cookies

Session Cookies are stored only temporarily during a browsing session and are deleted from the user’s device when the browser is closed.

Persistent Cookies

This type of cookie is saved on your device for a fixed period (usually a year or longer) and is not deleted when the browser is closed. Persistent cookies are used where we need to know who you are for more than one browsing session. For example, we use this type of cookie to store your preferences, so that they are remembered for the next visit.

Persistent Cookies

Many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilise their own cookies, which are not manageable through your browser settings but are used by the Flash Player for similar purposes, such as storing preferences or tracking users.

Flash Cookies work in a different way to web browser cookies (the cookie types listed above are all set via your browser); rather than having individual cookies for particular jobs, a website is restricted to storing all data in one cookie. You can control how much data can be stored in that cookie but you cannot choose what type of information is allowed to be stored.

2. Which cookies do we use?

 We have categorised our cookies into two sections; First and Third party cookies.

First Party Cookies

First party cookies are those that Mole Valley Farmers uses and are essential for shopping basket and sign-in functions. Below is a list of all the cookies we use and their purpose.

  • Cookie name: ‘mvf-basket’ = The items that are placed into your shopping basket are stored in this cookie. Your shopping basket wouldn’t work for you without it.
  • Cookie name: ‘JSESSIONID’ = This session cookie allows our servers to identify your browser as you browse our websites.

Third Party Cookies

We work carefully with selected suppliers who also use cookies on our website. Cookies enable certain functions to run. Below is a list of all of the main cookies that our suppliers use and what they are used for. Except for essential cookies, all cookies will expire as outlined below.




More information

Google Analytics:


Used to distinguish users and sessions.

[2 years from set/update]

Full explanation of Google Analytics cookie usage available here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage


Used to determine new sessions/visits.

[30 mins from set/update]



[Not used in ga.js. Set for interoperability with urchin.js]

[End of browser session]



Stores the traffic source or campaign that explains how the user reached your site.

[6 months from set/update]


Other cookies:


[Will store the visitor’s ID in this cookie, Lack of this cookie means that the visitor has not yet been classified by ClickTale or that it is unsupported]



[Will store the visitor’s ID in this cookie, Lack of this cookie means that the visitor has not yet been classified by ClickTale or that it is unsupported]



A cookie used in our emailing marketing


Facebook Pixel ID: 872917926166780 used

This Cookie is placed by Facebook. It enables us to measure, optimize and build audiences for advertising campaigns served on Facebook


For further information about the Facebook pixel please click here: https://en-gb.facebook.com/business/help/651294705016616


Embedded Content

To support the user experience we sometimes embed photos and video content from websites such as YouTube and Flickr. As a result, when you visit a page containing such content, you may be presented with cookies from these websites. Mole Valley Farmers does not control the dissemination of these cookies and you should check the relevant third party's website for more information.

Sharing Tools

You will also see embedded ‘share’ buttons on the Mole Valley Farmers web pages; these enable users to easily share content with their friends through a number of popular social networks. When you click on one of these buttons, a cookie may be set by the service you have chosen to share content through. Once again, Mole Valley Farmers do not control the dissemination of these cookies.

Our Technology Partners

Add This | View Privacy Policy

Add This provides the social networking widget found in many of our pages. This widget gives you the tools to bookmark our websites, blog, share, tweet and email our content to a friend.
Find out more >

Google & Google Analytics | View Privacy Policy

We use Google Analytics (see Third Party Cookies above) to better understand how our customers navigate to and through our websites, how long customers spend visiting our content items and how often they return to visit our websites. Google Analytics also helps us track the effectiveness of the money we spend on our digital marketing campaigns.
Find out more >

D C Storm | View Privacy Policy | View Cookie Policy

DC Storm provides us with our web analytics data - this means detailed information on the performance of our site, such as how many visits have been made to each page.
Find out more >

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.


3. Managing your cookies

If cookies aren't enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won't be able to add products to your basket and buy them.

To enable Cookies

If you're not sure of the type and version of web browser you use to access the Internet:

  • For PCs: click on 'Help' at the top of your browser window and select the 'About' option
  • For Macs: with the browser window open, click on the Apple menu and select the 'About' option

4. What happens if I delete cookies?

If you delete, disable or refuse cookies set by Mole Valley Farmers then you may not be able to place an order on our website, you may not be able to login and some parts of our website may become inaccessible or not function properly.

How do I control and delete cookies?

You can set your browser to refuse all or some cookies (the ‘help’ function within your browser settings should tell you how). You could also visit www.aboutcookies.org, which contains information on how to control and delete cookies on a wide variety of browsers. Please note we cannot be responsible for the content on external websites. You may need to refer to your mobile device handset to understand how to control and delete cookies on there.


If you’d like to control the use of these cookies, Adobe’s website offers tools to do this. If you are using Mozilla Firefox to browse the internet, you can use an add-on to find and delete flash cookies.


This type of advertising is designed to provide you with a selection of products based on what you're viewing on molevalleyfarmers.com, which are presented to you by our agency when you visit other selected websites. The adverts may highlight alternative styles and colours as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.


Our use of our personal data collected through cookies is governed by our privacy policy.

Disabling Behaviourally Targeted Advertising Cookies

We would like to continue to display content that's relevant to you; however, you can choose to opt out of this type of advertising permanently by visiting www.youronlinechoices.com following this link. Please note though, that if you delete your cookies too, we'll no longer know that you've opted out, so our banners may reappear when you visit other selected websites. You may also wish to learn more about the cookies on your device set by other companies, and opt out of them if you wish. This link will open in a new window and once again please note that we cannot be responsible for the content of external websites.

User Agreement

By continuing to use our site, you agree to the placement of cookies on your device. If you choose not to receive our cookies, we cannot guarantee that your experience will be as engaging and smooth as it otherwise would be.

5. Further reading

Information about cookies

Useful information about managing cookies and browser settings can be found at: http://www.allaboutcookies.org or similar sites such as http://www.abine.com

Internet Advertising Bureau

A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at: http://www.youronlinechoices.com

International Chamber of Commerce United Kingdom

Information on the ICC (UK) UK cookie guide can be found on the ICC website section: http://www.international-chamber.co.uk/our-expertise/digitaleconomy