Vitalin: Our recipe for vitality.

Our recipe for vitality starts on the farm, where we work with the seasons and the sunrise, and gather together the nutrient-dense ingredients that make our food so special. From our meats to our actively healthy kitchen garden botanicals, every Vitalin recipe is underpinned by generations of farming experience and nutritional expertise and designed to give dogs a zest for life. 

Our Ethos.

Sourcing from British Farms since 1953. The Vitalin brand was born in 1953 in Ripon, Yorkshire. The pet food business grew from a heritage of milling. The first Vitalin recipes were made with locally grown ingredients and we continue to source many of our ingredients locally today. 

Nutrient – Dense.

Our nutrient-dense recipes are formulated by our expert BSc, MSc, Nutritionists. The recipes are carefully balanced to ensure that they deliver optimum nutrition, in line with UK Pet Food and FEDIAF guidelines. Our new recipes deliver more nutrients per 100g than our previous recipes, so you might be able to feed your dog towards the lower end of the daily amount on the feeding guide. Please do keep an eye on our feeding advice and take a look at the handy guide on your dog’s favourite recipe. Remember, to ensure your dog is at optimum vitality, please do keep an eye on their waist line, there is guidance here, but remember to speak to your veterinary practice if you are unsure. 

For Dogs of Every Age.

Our “dogs of every age” approach is drawn from our understanding that there’s no clear point at which a dog is “senior”, size, genetics, breed and lifestyle all have a part to play. Instead of including joint support only in recipes for older dogs, we have included the power trio of Glucosamine, Chondroitin and MSM in all of our  standard adult recipes. These inclusions can help to support your dogs joints every day, with the extra  addition of citrus extracts for dental support and our special blend of prebiotics and paraprobiotics, we’re here to support your dogs wellbeing at every age! 

Sustainable Sourcing.

Where sustainability is concerned we’re always challenging ourselves to improve. We have an ongoing commitment to minimise our impact through sustainable practices, we’ve started by examining our packaging and our supply chain.  Our bags are now recyclable and use 16.02% less fossil fuels than our previous bags, they create 22.75 % less green house gasses, just to give you a few of the headlines. Our bags are also resealable now, properly resealable, so that we can help to keep our precious kibble fresh and tasty for longer while reducing the possibility for waste. We source locally, then from the UK, then Europe and then globally in that order. That’s not to say that we can always get every ingredient from down the road, but we are in Lincolnshire and a lot of things grow here!